I remember the very first time I participated in benchmarking. I don’t mind admitting I was completely overwhelmed.
I was excited by the areas where we were doing better than most and immediately terrified about all the places where we could improve.
We all know the main aim of fundraising – to bring in income. As charities aim for bigger impact to meet increasing need, fundraisers find themselves with higher income targets year-on-year.
When starting out, or working to improve, a regular giving program, it’s easy to focus on ‘big ticket’ items – channel, pitch, product, acquisition targets, choice of supplier etc.
Should smaller charities be chasing younger donors? Fi McPhee takes a minute to explain the trends for our Accelerator members.
Something we get asked a lot is the movement of Standard Value, Mid Value and Major. Fi McPhee takes 60 seconds to explain the trends.
We’re familiar with the analogy of a donor pyramid, which shows numbers of donors arranged in ascending annual giving totals.
In the spirit of the great British panel show, we are providing a series of ‘snapshots’ of ‘Quite Interesting’ findings from the 2022 Benchmarking Project Essentials Report. Our …
As the Benchmarking Project team compiled and reviewed the 2022 Essentials Report, there were a few frequently said remarks: – “That’s interesting” – “I didn’t expect that!” – …
The dominance of Face to Face (F2F) Australian public fundraising with individuals is dominated by regular giving. And any conversation about monthly giving in Australia is going to have to …
