The quality of fundraising in Australia & New Zealand is being compromised by a lack of access to standardised data-driven insight about the performance of our fundraising programs.
The Benchmarking Project teams knows that great fundraising is great storytelling - and our fundraising data is no different. We have brought together some of the most insightful fundraisers in our sector to probe the data, help tell its stories and facilitate collaboration and discussion for our members.
Together we can better understand, inform and inspire our charity leaders, our fundraising strategies and our teams.
The essence of profound insight is simplicity.”
The journey from data through analysis to insight can be fractured and complicated, mostly because of a lack of capacity and the right tools, but also because of the context in which it's undertaken.
As a fundraiser, I want a deep and accurate understanding of donor behaviour, fundraising program performance & trends, and of fundraising marketplace trends.
This understanding is at its most powerful when the right data is analysed and explored by the right people, at the right time, with the right context. I am excited to be part of The Benchmarking Project because it's bringing together the data, the analysis and the people critical for actionable insight fundraising."