Advisory Panel

Lisa Allan

Head of Marketing
The Smith Family

Lisa is a direct marketing professional with over 25 years of experience. Currently the Head of Marketing at The Smith Family, Lisa is responsible for leading the overall strategic direction, development and management of their individual giving portfolio. Over the course of her not-for-profit career she has led teams that have raised more than $520m from the Australian public.

Steve Martin

Head of Direct Marketing
The Fred Hollows Foundation

A committed career fundraiser and international consultant, with over 20 years’ experience. Principally specializing in individual giving fundraising, Steve has held senior leadership roles in F2F fundraising consultancies and charities including Australian Red Cross. Currently the global Head of Direct Marketing at The Fred Hollows Foundation overseeing strategy, acquisition, retention, bequests, and data analytics & insights teams.

Ruth Wicks FFIA

Senior Consultant
More Strategic

A ‘career’ fundraiser who made a deliberate choice to dedicate her working life to our unique sector over 17 years ago. She has worked for charities big and small in both Australia and the UK across a multitude of fundraising disciplines.

She holds a passionate commitment to raising the bar of professional fundraising so we can raise more money and continue to change the world.

Christina Cantaro

Head of Operations
Public Outreach

With over 10 years’ experience in fundraising consultancy, working with nearly 50 different charities across both Australia and New Zealand.

Through this experience, Christina has developed genuine and in-depth knowledge of both Face-to-Face and Telemarketing fundraising management and operations, campaign strategies, and has developed extensive data insights into the fundraising industry.

Martin Paul FFIA

More Strategic

The 2020 winner of the Arthur Venn Fundraiser of the Year award, Martin has dedicated more than 25 years to adapting best practice commercial marketing practices to not for profits. He has led large teams in complex organisations and know the demands of delivering outstanding results with limited resources.

He is continually awed and inspired by the talent, commitment and impact people in our sector have.

Ashley Rose FFIA

Chief Executive Officer
MonDial Telephone Fundraising

Ashley's led the team at MonDial for 15 years and has been delivering award winning campaigns for charities in Australia, New Zealand and the UK. The learning from 20 years telephone fundraising experience is high quality conversations achieve lasting results and relationships.

He’s been working to raise fundraising standards as member of FIA’s Code Authority since 2019. Outside of fundraising family, food and dog walking occupy most of Ashley’s time.

Sean Triner


A professional speaker, philanthropist, and published author, Sean knows it’s the hard work and dedication of nonprofits like yours that can make that good happen.

He has a vision to train every nonprofit in the world to be superstar fundraisers. Together we could change the world. They co-created Moceanic to train, empower, support and embolden a worldwide “tribe” of fantastic fundraisers. People like you.

Erin Hamalainen

Data Analytics & Insights Manager
The Fred Hollows Foundation

After working as a Researcher and Librarian within industries such as media, engineering and mapping, Erin joined The Fred Hollows Foundation 7 years ago. Time spent on a wide range of database projects such as telemarketing segmentation and implementation of SalesForce Marketing Cloud ignited her passion for Data Analytics.

She now works collaboratively on projects that makes data visible and exciting to The Fred Hollows Foundation, helping them with decision making and strategies to meet their ambitious targets.

Thomas Duggan CFRE

Associate Director of IG
Plan International Australia

With nearly 20 years’ experience in fundraising, Tom is passionate about using data to inform strategy and innovation in fundraising. Having started as a face to face fundraiser, he is has worked for environmental, health and development organisations. He holds a MBA from Melbourne Business School and sits on the PFRA Board and Climate Action Network Australia. Tom is Associate Director of Individual giving at Plan International, responsible for organisational fundraising strategy, Major Donor, Gifts in Will, Regular and Cash Giving.

Jonathan Storey

Fundraising Director
Environment Victoria

Jonathan is a 25-year veteran of direct marketing and fundraising. Currently the Fundraising Director at Environment Victoria, he is responsible for developing the fundraising strategy across all channels and leading the fundraising team that delivers it.

He loves a data driven and story led approach toward raising funds, and always has an eye for innovation.

Elizabeth Marson

Head of Data & Insights
Australia for UNHCR

Elizabeth is a strong senior leader specializing in data and the wealth of insights that can fundamentally change a business. With more than 15 years of experience in data and strategic operations, she leads data strategy and business intelligence at Australia for UNHCR.

Ben Holgate

Executive Manager
MS Ltd

Joining Plan International in May 2011 as Director of Fundraising, Ben led the redevelopment of donor services and the launch of a major gifts-in-wills initiative. Ben co-founded the Plan global fundraising directors’ forum and was part of the global brand and funding model leadership groups.

Leaving Plan after six years, in June 2017 Ben became Executive Manager of Strategic Fundraising at Multiple Sclerosis Ltd. (MSL). In 2020, the MSL team won the FIA ‘Most Outstanding Fundraising Project’ Award for the relaunch of MS Readathon

Kerren Morris

Executive Director
Emergency Action Alliance

A senior leader in fundraising, marketing and supporter engagement. Kerren works with teams to build and implement high impact strategies based on consumer insights, data science, innovation and shared vision, delivering long term sustainable growth.

She's enjoyed working with some of Australia's most iconic brands across the charity, television, publishing and retail sectors including Australian Red Cross, Cancer Council, Foxtel, SABA, Reed Elsevier and Australian Stock Exchange.

Katie Hart

Fundraising Manager
Orange Sky NZ

Katie has over 20 years’ experience as a fundraising & marketing professional for not-for-profits across the UK, Australia and NZ. She’s played a key role in the strategic development and growth of many high-profile charities, including The Fred Hollows Foundation in Australia and Amnesty International in Australia and the UK. Katie joined Orange Sky New Zealand in August 2021, to help build a sustainable future and long-lasting, meaningful relationships with their supporters, as the services and awareness of their work continues to grow in Aotearoa.

James Watkins​

Account Director
Donor Republic

With 10 years’ experience in marketing and fundraising, James loves building sustainable fundraising strategies by better understanding audiences’ motivations, beliefs and behaviour. He developed his fundraising skills while working at The Smith Family and Cancer Council NSW, primarily focused on mass market acquisition and retention activity. As an Account Director at Donor Republic, James now leverages his extensive experience managing full scale multi-channel fundraising appeals to help other NFPs create effective fundraising strategies, donor engagement journeys and fundraising campaigns across a range of individual giving audiences.​

Greg Millar

National Manager Fundraising
IHC New Zealand

Greg has worked in the NFP sector since 1987 and has gained experience in almost every market in the world. Greg is currently the National Manager Fundraising for IHC New Zealand in Wellington.

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