Blogs

With privacy legislation expected to get tighter and acquisition costs rising, contactability has become a hot topic in fundraising.

I remember the very first time I participated in benchmarking. I don’t mind admitting I was completely overwhelmed. I was excited by the areas where we were doing better than most and immediately terrified about all the places where we could improve.

We all know the main aim of fundraising – to bring in income. As charities aim for bigger impact to meet increasing need, fundraisers find themselves with higher income targets year-on-year.

When starting out, or working to improve, a regular giving program, it’s easy to focus on ‘big ticket’ items – channel, pitch, product, acquisition targets, choice of supplier etc.

Should smaller charities be chasing younger donors? Fi McPhee takes a minute to explain the trends for our Accelerator members.

So, you’ve got your benchmarking data. Maybe your charity is meeting the mark, maybe not. Maybe there’s an area of your program that’s consistently underperforming but you don’t know why. You’re doing everything you can push that extra bit out of your program, but things remain below par.

Something we get asked a lot is the movement of Standard Value, Mid Value and Major. Fi McPhee takes 60 seconds to explain the trends.

We’re familiar with the analogy of a donor pyramid, which shows numbers of donors arranged in ascending annual giving totals.

    In the spirit of the great British panel show, we are providing a series of ‘snapshots’ of ‘Quite Interesting’ findings from the 2022 Benchmarking Project Essentials Report. Our ...