Community Blog

In Australia, Regular Giving income is increasingly concentrated in a long-term donor cohort that represents a third of the file but more than half the income, despite increasing acquisition volumes. Only 17% of Regular Givers are still active at five years, making the long-term cohort hard won. But those who make it there are significantly more valuable and significantly more likely to keep giving.

The Benchmarking Project found that fundraising income continues to grow, but the donor pool is no longer expanding at the pace it did a decade ago.

In Aotearoa New Zealand, Regular Giving retention is relatively stable and the long-term donor base is holding its value. The longer donors stay, the more likely they are to keep giving, and the more valuable their lifetime contribution becomes.

The Benchmarking Project found that fundraising income continues to grow, but the donor pool is no longer expanding at the pace it did a decade ago.

Single Giving is the standout value growth story in individual giving over the past five years. Income has grown at roughly double the rate of inflation across both Australia and Aotearoa New Zealand, making it the only individual giving stream consistently outpacing inflation in real terms.

Over the past five years, something important has been happening in Single Giving across Australia and Aotearoa New Zealand.

Income has grown by more than 40 per cent.