Great fundraising is about great storytelling - data is no different

The Benchmarking Project is here. We have listened to you and are ready to help you change the face of charity fundraising. We are open for registration today!

Our aim is to provide best practice fundraising benchmarking to the Australian and Aotearoa / New Zealand charity fundraising sector. Dr. Peter Coleman, Fi McPhee, Paul Tavatgis and Adam Watson have teamed up to bring charities, agencies, and peak bodies the data and insights they need to make the best possible fundraising decisions.

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Membership type of interest

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How do I join in?

So you want to find out how you can take part in The Benchmarking Project's collaborative charity fundraising benchmarking program in 2022?

Fill in your details and one of the team will be in touch.

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Partnership with More Profitability Benchmarking

The Benchmarking Project is very proud to partner with More Strategic to provide you with the full narrative your organisation needs to succeed. 

The More Profitability Benchmarking, in conjunction with The Benchmarking Project, offers essential insights for every fundraising organisation. For this reason, we are pleased to provide a discount for purchasing both benchmarking programs at the Full Membership tier for 1 or 2 years.

The Benchmarking Project Martin Paul
Ruth Wicks The Benchmarking Project

Partnership with Marlin Communications


As we're sure you know, Marlin Communications is Australia’s largest creative and digital agency that works solely with organisations dedicated to changing the world.

It is vital that partners share values, so we are over the moon to join forces with a bunch of people who share ours. To paraphrase Bertrand Russell, we are inspired by love and guided by knowledge, and we know that Marlin Communications are the same. They are a certified B-Corporation, Carbon Neutral, charity focused, proud of their people and what they can achieve, and are great sector citizens.

The 4 pillars of The Benchmarking Project

The Benchmarking Project is based upon four pillars: data, community, insights, and decisions. We understand that charity fundraisers need trustworthy information to make good decisions. The Benchmarking Project will provide the data, detailed insights, practical know-how and forum for discussion to provide this information.


Advisory Panel

We are nothing without our people, their experiences and their expertise. The Benchmarking Project has built an Advisory Panel of Australia and New Zealand's finest fundraisers. Each bringing their unique take on what fundraisers like you need to see to best drive your fundraising campaigns.

Lisa Allan The Benchmarking Project

Lisa Allan - Head of Marketing - The Smith Family

Lisa is a direct marketing professional with over 25 years of experience. Currently the Head of Marketing at The Smith Family, Lisa is responsible for leading the overall strategic direction, development and management of their individual giving portfolio. Over the course of her not-for-profit career she has led teams that have raised more than $520m from the Australian public.

Steve Martin The Benchmarking Project

Steve Martin - Head of Direct Marketing - The Fred Hollows Foundation

Committed career fundraiser & international consultant, with over 20 years’ experience. Principally specializing in individual giving fundraising, Steve as held senior leadership roles in F2F fundraising consultancies and charities including Australian Red Cross. Currently the global Head of Direct Marketing at The Fred Hollows Foundation overseeing strategy, acquisition, retention, bequests, and data analytics & insights teams.