Your data tells the story.

The Benchmarking Project is a respected source of truth in the charitable fundraising sector.

We help fundraisers, fundraising leaders and their boards make informed decisions and uplift their programs. We do this by providing data-driven knowledge, practical guidance, and community support. We are also supported by fundraising experts who offer valuable thought leadership and know-how to our members.

The Benchmarking Project benchmarks transactional fundraising data from 50+ charities in Australia and Aotearoa New Zealand. We run this data through hundreds of metrics to identify trends. We use this data to formulate a wide range of fundraising insights, from the macro down to the micro. We share these insights with our community through reporting, forums, workshops, and articles.

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The Goal

We know you have a story to tell.

The Benchmarking Project is a collaborator, a facilitator, a storyteller, a visionary, a partner in fundraising. Our aim is to share the wisdom of our community to provide best practice fundraising to the Australian and Aotearoa New Zealand charity fundraising sector.

Fi McPhee, Peter Coleman, Paul Tavatgis and Adam Watson have teamed up to bring charities, agencies and peak bodies the data and insights they need to make the best possible fundraising decisions.


How do I join?

Interested in how you can take part in The Benchmarking Project’s collaborative charity fundraising benchmarking program in 2024?

Fill in your details, and one of our team will get in touch.


Partnership with
More Profitability Benchmarking

The Benchmarking Project is very proud to partner with More Strategic to provide you with the full narrative your organisation needs to succeed.

The More Profitability Benchmarking, in conjunction with The Benchmarking Project, offers essential insights for every fundraising organisation.


Partnership with Marlin Communications

As we're sure you know, Marlin Communications is Australia’s largest creative and digital agency that works solely with organisations dedicated to changing the world.

It is vital that partners share values, so we are over the moon to join forces with a bunch of people who share ours. To paraphrase Bertrand Russell, we are inspired by love and guided by knowledge, and we know that Marlin Communications are the same. They are a certified B-Corporation, Carbon Neutral, charity focused, proud of their people and what they can achieve, and are great sector citizens.


Data Partner - Slingshot Data

It all begins with your data.

Provide us with your data (and we can assist with this too) and we’ll begin a review and undertake transactional analysis. We’ll build a model and segment the data – whether it’s a standard build or a customized requirement, we have the tools.

If there is something in particular you would like to know about your donors, we’ll work the data to deliver the answers you need.

Our Pillars

The 4 pillars of
The Benchmarking Project

We understand that charity fundraisers need trustworthy information to make good decisions. The Benchmarking Project will provide the data, detailed insights, practical know-how and forum for discussion, through our four pillars:


We will provide comprehensive analysis of all key areas of fundraising with a deep dive into regular giving, and create a single set of terms to describe donor retention.


We will bring the sector regular opportunities to discuss the data behind the programs with all those responsible for them and the industry’s experts.


We aim to provide fundraisers in Australia & New Zealand access to standardised data-driven insight about the performance of their fundraising programs.


We will give boards & fundraising leaders access to the right information to govern their fundraising programs, and managers the information needed to improve their programs.

Advisory Panel 2024

We are nothing without our people, their experience and their expertise.
The Benchmarking Project has built a panel of some of Australia and Aotearoa New Zealand’s most talented fundraisers, who each bring their own perspective on what insights fundraisers like you need to drive your most successful fundraising campaigns.

Lisa Allan

Head of Marketing
The Smith Family

Lisa is a direct marketing professional with over 25 years of experience. Currently the Head of Marketing at The Smith Family,

Lisa is responsible for leading the overall strategic direction, development and management of their individual giving portfolio.

Over the course of her not-for-profit career she has led teams that have raised more than $520m from the Australian public.

Katie Hart

Philanthropy & Communications Director
Fred Hollows Foundation New Zealand

Katie has over 20 years’ experience as a fundraising & marketing professional for not-for-profits across the UK, Australia and NZ. She’s played a key role in the strategic development and growth of many high-profile charities, including The Fred Hollows Foundation in Australia and Amnesty International in Australia and the UK.

Katie joined Orange Sky New Zealand in August 2021, to help build a sustainable future and long-lasting, meaningful relationships with their supporters, as the services and awareness of their work continues to grow in Aotearoa.

Sean Triner


A professional speaker, philanthropist, and published author, Sean knows it’s the hard work and dedication of nonprofits like yours that can make that good happen.

He has a vision to train every nonprofit in the world to be superstar fundraisers.

Together we could change the world. They co-created Moceanic to train, empower, support and embolden a worldwide “tribe” of fantastic fundraisers. People like you.

Download our free 2024 brochure

Need more information but don't have time to call us? Why not download our free 2024 Benchmarking Project brochure and read it at your leisure.

Partners and Collaborators