Your data tells the story.
The Benchmarking Project is here. We are passionate about charities, confident in our process, and committed to helping you change the world. Register today and get the insights you need to have an even bigger impact.
We know you have a story to tell.
The Benchmarking Project is a collaborator, a facilitator, a storyteller, a visionary, a partner in fundraising. Our aim is to share the wisdom of our community to provide best practice fundraising to the Australian and Aotearoa/New Zealand charity fundraising sector.
Fi McPhee, Peter Coleman, Paul Tavatgis and Adam Watson have teamed up to bring charities, agencies and peak bodies the data and insights they need to make the best possible fundraising decisions.
How do I join?
Interested in how you can take part in The Benchmarking Project’s collaborative charity fundraising benchmarking program in 2023?
Fill in your details, and one of our team members will get in touch.
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Partnership withMore Profitability Benchmarking
The Benchmarking Project is very proud to partner with More Strategic to provide you with the full narrative your organisation needs to succeed.
The More Profitability Benchmarking, in conjunction with The Benchmarking Project, offers essential insights for every fundraising organisation.
Partnership with Marlin Communications
As we're sure you know, Marlin Communications is Australia’s largest creative and digital agency that works solely with organisations dedicated to changing the world.
It is vital that partners share values, so we are over the moon to join forces with a bunch of people who share ours. To paraphrase Bertrand Russell, we are inspired by love and guided by knowledge, and we know that Marlin Communications are the same. They are a certified B-Corporation, Carbon Neutral, charity focused, proud of their people and what they can achieve, and are great sector citizens.
Data Partner - Slingshot Data
It all begins with your data.
Provide us with your data (and we can assist with this too) and we’ll begin a review and undertake transactional analysis. We’ll build a model and segment the data – whether it’s a standard build or a customized requirement, we have the tools.
If there is something in particular you would like to know about your donors, we’ll work the data to deliver the answers you need.
The 4 pillars ofThe Benchmarking Project
We understand that charity fundraisers need trustworthy information to make good decisions. The Benchmarking Project will provide the data, detailed insights, practical know-how and forum for discussion, through our four pillars:
We will provide comprehensive analysis of all key areas of fundraising with a deep dive into regular giving, and create a single set of terms to describe donor retention.
We will bring the sector regular opportunities to discuss the data behind the programs with all those responsible for them and the industry’s experts.
We aim to provide fundraisers in Australia & New Zealand access to standardised data-driven insight about the performance of their fundraising programs.
We will give boards & fundraising leaders access to the right information to govern their fundraising programs, and managers the information needed to improve their programs.
Advisory Panel 2023
We are nothing without our people, their experience and their expertise.
The Benchmarking Project has built a panel of some of Australia and New Zealand’s most talented fundraisers, who each bring their own perspective on what insights fundraisers like you need to drive your most successful fundraising campaigns.