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More Profitability
Benchmarking
Why Benchmarking?
- Measure relative performance
- Set realistic expectations and budgets
- Evaluate your fundraising mix
- Determine where to invest for best returns
- Create a profit accountable culture
- Increase confidence and understanding of fundraising
More Profitability Benchmarking includes comparative benchmarks for:
- Return rate and cost income ratio by program by year
- Growth rates for income, expenditure and profitability by year
- Ratio-reliance charts looking at your mix and cost ratio
- Accelerator charts to evaluate the rate of growth in income and expenditure
- Return per Full Time Equivalent staff member for each fundraising program
- Results compared to each participating organisation (anonymised)