Fundraising leaders often do not have access to the right information they need to govern their fundraising programs. Fundraising managers and teams often do not have access to the metrics, benchmarks and insights they need to improve their management and forecasting of fundraising activities.

From the data we get narrative, and from discussions we get clarity. The outcomes of The Benchmarking Project is aimed at the three tiers of a charity team; board, management, and day-to-day practitioners. The stories told in our forums will inspire and instruct all levels to make real change.

Joining The Benchmarking Project as an Individual Giving 2024 member and contributing you data (don’t worry, we don’t take anything that can identify a donor) can be a watershed decision for a charity focused on Individual Giving.

You will gain access to a treasure trove of insights and benchmarks specific to Individual Giving, Trusts and Foundations, and Corporate Giving. This data-driven approach  will enable you organisation to evaluate your performance against peer charities, helping you identify strengths and areas for improvement. These insights can be instrumental in refining your fundraising strategies, optimising donor engagement, and achieving better outcomes.

Moreover, participating charities become part of a supportive and collaborative community. The Benchmarking Project fosters a culture of knowledge-sharing and best practice exchange among its members. This means that charities can tap into the collective wisdom of their peers and access innovative strategies and tactics that have proven successful in the realm of individual giving. Such collaboration can lead to more effective fundraising campaigns and donor stewardship efforts.

The Benchmarking Project offers tailored resources to its members. These resources can be invaluable. They can help your fundraising team refine its donor segmentation, craft compelling fundraising appeals, and implement effective donor retention strategies.